The Convenience of an App. The Accessibility of the Web.
A Progressive Web App, or PWA, is a web-based application designed to provide many of the same conveniences people expect from a traditional mobile app—without requiring users to visit an app store first.
Instead of downloading an application from the Apple App Store or Google Play, users can access a PWA directly through a web link or QR code. On compatible devices, they can then add it to their home screen for quick access.
Once installed, the PWA can look and function much like a traditional app, with its own icon, navigation, content, forms, videos, resources, and interactive features.
Why Does That Matter?
Every extra step between an organization and its audience can reduce engagement.
Traditional apps often require users to:
- Find the correct app store.
- Search for the application.
- Download it.
- Wait for installation.
- Create an account or complete additional setup.
A PWA can dramatically simplify that process.
Someone can scan a QR code at an event, click a link in an email, receive a link by text, or visit a website—and immediately begin interacting with the experience.
PWAs Can Be Used For More Than Marketing
Organizations can use Progressive Web Apps for:
- Training and education
- Employee resources
- Community engagement
- Event information
- Public health initiatives
- Recruitment
- Resource directories
- Video and content libraries
- Forms and surveys
- Program information
- Notifications and updates
- Campaigns and outreach
A PWA is essentially a flexible digital destination that can be designed around a specific audience or purpose.
The Big Idea
You do not always need a traditional app to create an app-like experience.
For many organizations, a Progressive Web App can provide a faster, simpler, and more cost-effective way to deliver useful information directly to the people who need it.